SPORTS TOURISM IN LAIKIPIA

 

Laikipia has an enormous prospect of success in this tourism niche by leveraging on the global appeal of motor sports in order to boost its local tourism sector. The Tourism department can re-position itself to reap from the WRC Safari Rally Kenya, KCB Safari Rally etc. Additionally, the local football teams playing in various divisions in the Kenyan league present a boost to domestic tourism. A case in point is the Rware FC vs Marafiki FC derby; It has revolutionalized Domestic Tourism in Nyeri County.

WRC is usually televised to a large audience across the globe. This would offer a rare opportunity for the world to see some of Laikipia's best attractions as the County is well endowed as a tourist destination. Laikipia's geographical "sandwiching" between the ice-capped Mt. Kenya, the vast Aberdare ranges & the breathtaking LollDaiga hills, offers an eye-catching experience.

Laikipia circuit provides the most exquisite sceneries, authentic cultures of indigenous communities and the connection of these events with Kenya's fame as an undisputed safari destination would be reinforced with live media coverage of the rally cars traversing through wild, scenic & beautiful places across the county.

A clarion call to the current County government's department of Tourism; to see to it that sports tourism is taken with the seriousness it deserves for economic boom due to the instant ripple effect it has to other sectors like hospitality.